Adebukola.com

Peace Friends,

When it comes to marketing, strategy holds a special place in my heart. It's the core element that drives my work as a marketer. However, defining strategy is no easy task—it encompasses various layers that should never be underestimated. Allow me to share an enlightening MarketingProfs article that beautifully unravels the complexities of marketing strategy here.

As marketers, we are constantly evolving our understanding of marketing strategy. It is an ever-changing landscape, influenced by emerging trends, consumer preferences, and technological advancements. Our ability to adapt and innovate within this realm is crucial to staying ahead in today's dynamic marketplace.

So, I invite you to join me in this exploration of marketing strategy. Let's engage in conversations, share insights, and challenge our perspectives. Together, we can unravel the intricacies of this captivating discipline and uncover new avenues for success.

Stay tuned for upcoming newsletters where we will delve deeper into specific marketing strategies, best practices, and real-world case studies.

Best,

A

THE FANDOM FORMULA FOR BRAND LOYALTY

One of the biggest challenges for marketers is identifying the key ingredients that keep their audiences coming back for more, and ensuring that their messaging and value propositions follow suit.

But whether it is understanding why consumers are drawn to certain brands, or what drives people to plan around movie and TV show release dates, there's a science to deriving insights from your data. It’s what helps connect brands to the passions of fandoms. And those that learn and apply it can reap the rewards of enhanced loyalty and brand health.

Attend the webinar here.

VIBE BOARD: THE FUTURE OF PRESENTATIONS

Lately, I've developed a strong fascination for cutting-edge technology, particularly stanbyme screens and vibe boards. These screen displays take your work to another level; they make your presentations, design and marketing decks come alive!

Vibe is one of the latest companies to release an all-in-one system - a projector, computer, whiteboard, TV, display, and monitor. Vibe boards are reviving workspaces for the modern era.

Learn more here.

WHAT IS PERSONALIZATION?

In marketing, personalization is when seller organizations use data to tailor messages to specific users’ preferences.

Personal greeting, personal touch, personal best. Close, personal friends. All good things! When asked to define personalization, consumers associated it with positive experiences that made them feel special. Personalization marketing represents an opportunity for companies to benefit from those warm, fuzzy feelings.

Learn more here.

HOW TELFAR BUILT A FASHION POWERHOUSE

Affordable totes, limited-edition drops, and radical inclusivity.

In 2019, Telfar reportedly took in $1.9 million in revenue. Today, the company can make upwards of $7 million in a single product drop. In part because of its move from a wholesale model to a direct-to-consumer one in 2019, Telfar’s DTC U.S. sales grew an eye-popping 362% in 2021, according to Bloomberg Second Measure, followed by 17% growth in 2022.

Come inside the Telfar Clemens playbook here.

INSTAGRAM RANKING EXPLAINED

Meta wants to do a better job of explaining how Instagram works. There are a lot of misconceptions out there, and they recognize that they can do more to help people, especially creators, understand what they do. Today, they are updating their original post to shed more light on how ranking works across Instagram and share some new features they've built in response to feedback from creators that help improve the experiences people have across the app overall.

Learn more on the IG algorithm here.

YOUTUBE FOR YOUR BUSINESS

Learn how to use YouTube and the power of video to promote your business or brand.

Having a strong professional brand and a well-thought-out business story can open many opportunities for you, especially when it comes to pursuing your next client or project.,

In this workshop, you’ll learn:

• How to position your business story in a compelling way

• How to improve your online presence and build a solid network

• How to use video testimonials to attract clients

• How to create a YouTube channel

• Adding videos and organize your channel

• How to promote your business with video ads

Register here.

p.s. Did you know you could add Youtube videos to your Google Listing?

NATIONAL DOMESTIC WORKERS ALLIANCE ZINE

Last year the National Domestic Workers Alliance celebrated its 15-year anniversary with the launch of its inaugural Zine, “Embolden.” My good friend Rachel Hislop served as a guest editor and along with the NDWA communications team, they created a publication to give a voice to domestic workers across the country.

It’s absolutely stunning and includes stories like “What Black Immigrant Domestic Workers Want and Need” and “The U.S. Needs to Respect Its Caregivers.”

Check it out and join the movement here.

NINETYNINE PRODUCTS

Ninetynine Products, founded by Jeffrey Alan Henderson, an engineer-turned-designer and former Nike employee, is revolutionizing the world of shoes.

Their debut creation, "The Point," caters to runners of all skill levels with its carbon fiber plate. Not only do these shoes boast style, sleekness, and comfort, but they seamlessly transition from the track to the streets, making them a perfect complement to any outfit.

Explore their various color options and support them here.