B. Corinne is a professional model with a passion for styling and directing editorial photoshoots. After building her modeling portfolio to showcase her ethereal work, many website visitors reached out to inquire about where they can purchase the items she wore. She requested our team to build an e-commerce platform to enhance the experience of her modeling portfolio.
Our Solution: Build E-Commerce Platform Around Customer Experience
We developed Shop B. Corinne, an accessory shop featuring items that add personality to every outfit. These items include hats, groovy shades, purses and blinged out headbands.
Visual Design
We focused on the visual design, ensuring to apply brand identity standards to the e-commerce section of the site. In addition to creating an e-commerce platform, we featured B. Corinne herself as the primary muse in her own products that way her modeling is being reinforced throughout the shopping experience.
Results: Creating Another Revenue Stream for the Brand
We were tasked with providing and constructing a platform for B. Corinne to become more than a modeling portfolio, but a shopping experience. We left B. Corinne with creative assets to promote and build her business as well as obtain modeling jobs. As a result we turned her product (modeling services) into a platform (fashion e-commerce site) where people can enjoy her beautiful visuals, book her for modeling gigs, and shop for accessories she wears without leaving the website.
Since her launch in 2019, Shop B. Corinne revenue has increased by over 650%.
Services
Creative Direction, E-Commerce Design & Development, Content Management System Training