Social Media Trends in 2022: What Your Business Needs to Know
Are you aware of the leading social media trends for 2022?
In this post, we’re going to discuss some of the top trends to watch out for.
3 Top Social Media Trends for 2022
Social media trend #1 Massive demand for micro-influencer marketing
Are you a brand struggling to find your ideal market? Well, good news for you. Gone are the days of looking for the influencers with the largest followings and fans.
One of the leading social media trends for 2022 involves working with micro-influencers. We’re talking about content creators with less than 20,000 subscribers. Why the sudden shift to working with the underdogs?
Brands have come to realize that influencers with smaller more intimate audiences tend to have higher engagement rates as well as conversions. Remember, bigger ain’t always better.
Several reasons have been proposed for this, one being that when an influencer is still small, their following tends to be made up of people who are really passionate about whatever is being promoted. Making them the perfect target market for niche brands.
Social media trend #2 Proliferation of short-duration videos
There can be no doubt that 2020 and 2021 proved to be phenomenal years for Tik Tok.
The app enjoyed staggering growth between 2019 and 2021 where it grew its user base from 381 million to 1 billion. With nearly everyone stuck at home in quarantine, people turned online to find solace and entertainment.
It’s also undisputed that the video-centric app paved the way for the proliferation of the short-duration videos that we’re going to see more of in the New Year.
A new cadre of video content has emerged. Clips that are short, raw, relatable, and easy to share. Seeing the popularity of these bite-sized clips, bigger platforms like Instagram have started rolling out their own video-first features such as Instagram Reels.
When it comes to this particular social media trend for 2022, CEO of One Thing Marketing Dan Skaggs predicts “an influx of shorter video content in 2022.”
Social media trend #3 Increasing social commerce
Following hot on the heels of short duration videos will be people wanting to purchase items they have seen influencers promoting in their videos immediately.
This new way of shopping will be made possible thanks to a phenomenon known as social commerce.
Social shopping is a trend that’s carrying on of course from the engagement we saw during the lockdowns. This time, however, with companies more attuned to the needs of consumers, and having improved their conversion channels online shopping is going to be easier than ever before.
Platforms that have already jumped onto this bandwagon include Instagram and Facebook. Instagram recently launched its Instagram Checkout function. Facebook wasn’t far behind releasing Facebook Shops and Facebook Pay settings.
Need help with your digital marketing for 2022?
Digital marketing is a full-time job and staying on top of trends can be tough.
If you’re a small business and would like help to create content, develop a content plan that incorporates these social media trends for 2022, or discuss any marketing metrics, our consultants are ready to help.
Contact us today.