Calling all small businesses!
Attend this exclusive webinar to learn about Bank of America's commitment to supporting your success through key resources and innovative programs like the Tory Burch Foundation Capital Program, Kiva Women's Entrepreneurship Fund, Bank of America Institute for Women's Entrepreneurship at Cornell University and their new Access to Capital Directory.
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As many businesses hit either a mid-year lull or seasonal rush, now’s the time for you and your clients to fine-tune your email marketing and discover new ways to activate customers. Discover how to make the most of the middle months at our next Circle Live featuring brand marketing expert Adebukola Ajao. We’ll discuss how to maintain momentum throughout the seasons with email campaigns and fun, fresh, and original digital marketing strategies.
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Does your AI-generated content hit the mark, or is it too vague? Does it lack nuance?
When you use a prompt, AI-generated content may still be influenced by default settings or previous conversations. Persona engineering allows you to program an AI to act in a specific role or persona, enabling it to generate content that is more targeted, engaging, and aligned with your goals.
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Reach stakeholders in a thoughtful way by staying up-to-date on dates relevant to diverse audiences, past and present. Use this calendar for inclusive social media management, event planning, campaign planning, launches and all of your culture-forward™ marketing needs. The Culture-Forward™ Calendar helps brand teams keep track of the following:
Historical dates relevant to Black, Hispanic, AAPI, Native Americans, and the LGBTQ+ Community
Iconic Dates in Music, Film & Sports
Upcoming Release Dates for Entertainment Projects
Independence Days of African, Caribbean, Latin American and Asian Nations
Widely-commemorated Dates in Civil Rights History
National Holidays
A complete list of 2024 political primaries and election days.
Forget "going viral" and buzzwords – let's talk real digital marketing strategy. You know, the kind that actually connects with customers and drives results, not just fleeting hype. In this mini-course, you'll unmask the true power of strategy and ditch the misconceptions, align your marketing with your business goals and customer needs, master low-cost, high-impact tactics that get real results and break free from the like-and-share trap and focus on what matters. Be among the first to join Adebukola on this journey to marketing that matters.
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Harvard researchers have discovered how our brains skim information and how to get people's attention. This is important for marketers, business owners, and educators, who are constantly vying for people's attention. One reason we fail to capture people's attention is that we don't understand the power of insights into customer behavior and engagement. To help you, I've compiled a cheat sheet from a behavioral science expert.
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Email Marketing 101: Connecting Beyond Social Media
Are you ready to dive into the world of email marketing and unlock its incredible potential? Look no further, because our upcoming workshop is just what you need!
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Black in eCommerce is the world's largest eCommerce community and conference for Black-owned eCommerce businesses, aspiring entrepreneurs, solution providers, and career professionals.
We are giving away a FREE ticket to the 2023 conference to one lucky winner. To enter, please fill out the form below and share the announcement on your story. The winner will be announced Friday, July 28 at 5PM EST.
This is a great opportunity to learn from and network with some of the most successful Black entrepreneurs in the e-commerce industry. So don't miss your chance to win a FREE ticket to Black in eCom Conference 2023!
Enter now and see if you can be the lucky winner!
This giveaway was made possible by the founder of Amazon's Black Business Accelerator, Tiffany Omiffia Johnson.
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Explore four strategic areas to stand out and stay ahead of the competition
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Future Proof Your Bottom Line: The Power of Community
Join creative business consultant and leadership coach Tori Lazar for an exclusive workshop on the power of community and how it can future-proof your bottom line.
Identify, build, and leverage your community to craft a resilient and adaptable blueprint for boosting your sense of belonging, diversifying your opportunities, and achieving your desired outcomes.
We'll discuss:
The difference between building a brand community and brand awareness
Modern community-building tactics and which is best suited to your brand
The community flywheel and how it can unlock a growth mindset and your biz’s full potential
4 key methods to building community in 2023
Socially known as “The Biz Lawyer,” Rosezena Pierce is the Founder and CEO of RJ Pierce Law Group, where she specializes in cutting-edge trademark services. This trademark pioneer won't stop until every entrepreneur understands the importance of brand and business ownership via trademark law.
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