Calling all small businesses!
Attend this exclusive webinar to learn about Bank of America's commitment to supporting your success through key resources and innovative programs like the Tory Burch Foundation Capital Program, Kiva Women's Entrepreneurship Fund, Bank of America Institute for Women's Entrepreneurship at Cornell University and their new Access to Capital Directory.
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As many businesses hit either a mid-year lull or seasonal rush, now’s the time for you and your clients to fine-tune your email marketing and discover new ways to activate customers. Discover how to make the most of the middle months at our next Circle Live featuring brand marketing expert Adebukola Ajao. We’ll discuss how to maintain momentum throughout the seasons with email campaigns and fun, fresh, and original digital marketing strategies.
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Does your AI-generated content hit the mark, or is it too vague? Does it lack nuance?
When you use a prompt, AI-generated content may still be influenced by default settings or previous conversations. Persona engineering allows you to program an AI to act in a specific role or persona, enabling it to generate content that is more targeted, engaging, and aligned with your goals.
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Reach stakeholders in a thoughtful way by staying up-to-date on dates relevant to diverse audiences, past and present. Use this calendar for inclusive social media management, event planning, campaign planning, launches and all of your culture-forward™ marketing needs. The Culture-Forward™ Calendar helps brand teams keep track of the following:
Historical dates relevant to Black, Hispanic, AAPI, Native Americans, and the LGBTQ+ Community
Iconic Dates in Music, Film & Sports
Upcoming Release Dates for Entertainment Projects
Independence Days of African, Caribbean, Latin American and Asian Nations
Widely-commemorated Dates in Civil Rights History
National Holidays
A complete list of 2024 political primaries and election days.
Forget "going viral" and buzzwords – let's talk real digital marketing strategy. You know, the kind that actually connects with customers and drives results, not just fleeting hype. In this mini-course, you'll unmask the true power of strategy and ditch the misconceptions, align your marketing with your business goals and customer needs, master low-cost, high-impact tactics that get real results and break free from the like-and-share trap and focus on what matters. Be among the first to join Adebukola on this journey to marketing that matters.
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Harvard researchers have discovered how our brains skim information and how to get people's attention. This is important for marketers, business owners, and educators, who are constantly vying for people's attention. One reason we fail to capture people's attention is that we don't understand the power of insights into customer behavior and engagement. To help you, I've compiled a cheat sheet from a behavioral science expert.
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