This Week In Digital - February 2020

February 1, 2020 Michelle Musoké

Hey Friends!

We’re starting off this month paying our respects to Gianna Bryant, John Altobelli, Keri Altobelli, Alyssa Altobelli, Sarah Chester, Payton Chester, Christina Mauser, and Ara Zobayan. These are the names of the eight people killed in a helicopter crash, that also took the life of NBA legend, Kobe Bryant. We are stunned at this heart-wrenching news. This is a major loss for the culture - Black culture. This is an even more devastating loss to the families who will forever be affected by this tragedy. Rest in perfect peace Kobe Bryant. #LegendsNeverDie

Happy Black History Month! While the tragedies of 2020 have shaken us to our core, Adebukola.com plans to continue #SharingBlackStories in celebration of Black History Month.

GOT STUDENT LOANS? GET THEM PAID OFF BY ESSENCE X FREEFORM

ESSENCE, the number one media, technology and commerce company serving Black women, and Freeform, Walt Disney Television’s young adult television network, have teamed up to present an amazing competition.

grown-ish and Broke is a debt payout program for students with undergraduate and student loans.

Click here for more deets on how to apply! Applications close on April 30th.

EMAIL IS STILL THE #1 ROI MARKETING CHANNEL

Blogging and creating social media content for the purpose of marketing is cool. But email still WINS!

Why?

Numbers: There are more email users than social media users.
Numbers: People all over the world use it every day.
Numbers: Email is the highest ROI digital marketing channel TODAY!

PEPSI DEBUTS LAB-GROWN DIAMOND RING MADE FROM CRYSTAL PEPSI?

Bizarre or Brilliant?

A Black girl created the Renegade dance, taking TikTok by storm. Yes, a Black GIRL! - New York Times

You go girl. Black vernacular dance inventors need their credit!

“Jalaiah Harmon, 14, performing the Renegade, a dance she created that has blown up on the internet.

Credit: Jill Frank for The New York Times

APPLY TO CREATIVE COMPETITIONS CANNES YOUNG LIONS AND THE YOUNG ONES CREATIVE BRIEF COMPETITIONS

Deadlines approaching!

PYER MOSS FOUNDER AND CREATIVE DIRECTOR WALKS OFF SET OF NEW NETFLIX SHOW ‘Next In Fashion’

Spoiler Alert: Kerby Jean-Raymond, founder of menswear label Pyer Moss, was not comfortable eliminating two Black designers, after they created what he believed to be a cohesive streetwear look. He unabashedly stood by his decision and walked off the set when other judges did not agree. With New York Fashion Week starting in a couple of days, we are interested to see how conversations will arise around the visibility and ownership of Black designers.

Don’t forget to leave your comments. We can’t wait to hear from you. Peace!