How Social Media is Revolutionizing the Digital Marketing Space
Social media has radically altered the way brands engage with customers.
Owing to such technologies, marketing is now more of a two-way communication than a unilateral conversation. And one platform that really gives both brands and users a voice is Clubhouse.
Clubhouse got its start as an uber-exclusive social media platform back in 2020. And at that time, the majority of users were high-profile captains of industry.
The earliest ‘non-elite’ users who managed to secure an invite to join the app report having been in chat rooms with different celebrities like Oprah and Daymond John to name a few.
However, as the company moved away from an invite-only approach, the user base exploded. Appfigures.com notes that as of December 2021, the app had been downloaded by 28 million iPhone and Android users.
Before looking at the disruption social media platforms like Clubhouse have caused in the digital marketing space, here’s a quick recap of what you need to know about the app.
What is Clubhouse?
Clubhouse Statistics Source: ThinkImpact
Clubhouse writes on their own website that the social-audio-app is a place where you can “bounce around the hallways of the Internet and meet incredible people”.
Featuring individual chat rooms where various moderators curate conversations on a range of topics, users can opt to simply listen in or also share their thoughts.
For brands, Clubhouse presents an invaluable space to connect and hear directly from consumers in real-time in a way that’s never been done before.
How Clubhouse has Disrupted the Digital Marketing Space
Despite being the new kid on the block, here are some of the ways Clubhouse has already disrupted the digital marketing space:
Potentially lucrative creator fund
Clubhouse Creator First Program rivals other social media platform’s creator funds. Because Clubhouse’s creator program is still in its infancy compared to TikTok’s Creator Fund, Youtube Partnership Program, or Instagram’s Creator Fund the opportunities for those admitted into the first batch are immense.
Gives customers a voice
As an audio app, Clubhouse’s USP is giving consumers a platform to literally voice themselves. Customers speak and brands have to listen in the various chat rooms. There’s been a paradigm shift in marketing. Power now lies in the hands of those who consume your products or use your services. And it’s real power – say hello to cancel culture.
Breaks down barriers
The global nature of social media apps like Clubhouse means access barriers have been lowered significantly. In an unprecedented manner, anyone with access to an Android phone or iPhone, no matter where they are on this planet, may find themselves in a chat room listening to a prominent figure discuss a topic of interest in real-time, unedited, unscripted, uncut.
The Bottom Line
Today, at least 72% of the American population is active on social media. For brands, having a social media presence isn’t optional, it’s obligatory.
Having an online presence is good, but what’s even better is knowing how to correctly use each platform so you drive your business forward.
Looking for more marketing insight? Check out these resources:
5 Signs Your Small Business Could Use a Marketing Boost
Don’t Play Yourself: Learn Analytics
Social Media Trends in 2022: What Your Diverse Business Needs to Know