This Week In Digital - March 2020
Welcome to Women’s History Month! This month we’re dedicating this newsletter to telling the stories of women from all across the globe. And of course, the latest in digital, world news, tech, marketing and more.
Leave us a comment. We can’t wait to hear from you!
THIS WEEK IN DIGITAL
Fast Company published a think-piece on how marketers have shifted to “pandemic advertising.” TAKEAWAY: It’s easy to focus on the corporate side of things in business and marketing. Your ROI, KPIs and other metrics don’t mean shit if you don’t know how to connect on a human level.
Women’s History Month is ending 🙄 and we didn’t celebrate as much as we wanted to. However, COVID-19 will not stop us from stanning our digital queen, Keke Palmer! Check out her latest interview with Harper's Bazaar.
p.s. Keke told me she loves me and follows Adebukola.com. Don’t believe me, here’s the proof.
The most successful marketers or small businesses use creativity AND research to set themselves apart. Many of us have the creativity part on lock. But is your creativity being produced through research (a.k.a. what works)? Think with Google is a podcast aiming to make marketers more knowledgable by providing research, insights, and tools to build thriving businesses. Listen to the first three episodes and catch up on how marketers can learn from the “surprise sequence”, creating authentic relationships with customers, and diversity in data.
Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses! We’ll share more details as they become available. Click here to subscribe to Facebook Business updates.
BUSTLE
If You Read Anything This Year, Make It One Of These Books
Hey Friends! We hope everyone is staying safe and healthy during this National State of Emergency. It’s such a stressful time for marketers, small businesses, and everybody. Many of us are self-quarantined or working from home. BORING! But look, we just found this amazing resource for YOU! Take advantage of your time off and learn a new skill! Free Code Camp compiled a list of 250 Ivy League courses you can take online! Enjoy it here.
Adweek
A Day in the Life of a Modern Marketer
Did you know the average workweek for a marketing professional is 50 hours?! Read this to learn how productivity and creativity differs throughout the day for a marketer and about the extraneous workload we take on!
Take this Creative Personality Quiz by Adobe
Discover your creative personality with this quiz from Adobe Create. #mycreativetype is “The Adventurer.” Fueled by high energy levels and boundless enthusiasm, I’m a fast learner, able to pick up new skills and juggle different projects and roles with relative ease. Yup, that’s pretty much Adebukola!
Hubspot
40 Customer Service Stats to Know in 2020
Step up your customer service with these key stats. “Customers would rather invest more in a brand that focuses on their needs and constantly provides value beyond the initial purchase.”
Spotify, YouTube, Instagram, AT&T, Barbie, ColorComm, Paper Magazine, Twitter, Forbes The Culture, Apple, Viacom, IBM, Huffington Post
Media Companies Celebrate Black History
Media companies celebrated this year’s Black History Month with powerful campaigns. AT&T’s Dream in Black campaign named Wale, T.I., and Angela Simmons as 2020 Future Makers, a program celebrating those making history now and shaping the future tomorrow. Spotify’s #BlackHistoryisNow campaign released a limited edition merch collection to pay homage to black musicians. BET focused on celebrating the beauty, power, and diversity of Black queer folks in the #BETQueerAF campaign. Each day in February, a queer artist, activist, entrepreneur or thought leader was recognized.
We celebrated Black History Month with a youth-led office tour at The Wing, Boston Globe, WBUR, and more
Adebukola.com’s Black Wealth Tour
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