UX Design

From out of the dark to the light

The Case of Rising Sun Counseling

About The Project 

In the Capstone Project for my Master’s, I worked with a team of six people to help a small private counseling practice with their digital marketing activities. Veronica Gorlovsky is the founder of Rising Sun Counseling and a licensed Drug and Alcohol Counselor (LDAC) in Portland, Maine. She was very concerned about SEO and “being found” online. Her website was poorly designed and was not getting the attention it needed to acquire more customers. We offered an array of services including SEO strategy for growth and visibility, content creation and design, and business analysis. 

Solution

Our overall deliverable was to provide a SEO strategy plan for her website/social media and suggest best practices in order to obtain new clients and retain them. However, we realized that branding, content strategy, website and social media needed to be addressed holistically. My specific role was to improve user experience on their website and optimize their digital interfaces for mobile. I did this by wire framing and designing a high fidelity mockup of the site, while being mindful of adding negative space for scroll depth and readability. The original website was dark, slow, difficult to navigate, had font problems, no calls to action, and other issues. We created a website, based on branding guidelines and the client’s goals as a foundation. 

Results 

In the end the client was provided with a newly-designed website equipped with useful interfaces, that fostered a seamless experience for users. 

Services

Business Analysis, Persona Development, Wire framing, High Fidelity Mockups, Copywriting